About Us

NICCM Mission Statement

The North Iowa Cultural Center and Museum (NICCM) is the nonprofit organization responsible for preserving and operating the historic Surf Ballroom. As steward of this iconic National Historic Landmark and venue best known as the site of the final concert of Buddy Holly, Ritchie Valens, and J.P. “The Big Bopper” Richardson NICCM ensures that its legacy endures through live performances, education programs, and cultural events. We are committed to keeping “The Music” alive for future generations.

Surf Ballroom » About Us

Our Mission:

To preserve, maintain, and manage the historic Surf Ballroom property as a center utilized to enhance the quality of life in the North Iowa area by providing cultural, educational, and entertainment experiences.

Our Vision:

To inspire future generations by preserving the legacy of American music, celebrating and preserving the Surf Ballroom National Historic Landmark, while creating impactful cultural experiences that keep “The Music” alive as a source of joy, education, and connection for all.

Board of Directors

Meet the dedicated leaders guiding the vision and mission of the North Iowa Cultural Center & Museum.

Volunteer Board of Directors

  • Jeff Nicholas, Chair and President
  • Paul Stevenson, Treasurer
  • Chelsey Snyder, Secretary
  • Shane Cooney
  • Dale Snyder
  • Andrew Nicholas
  • TBD, City of Clear Lake Liaison
  • Education Commitee Chair

Staff Directory

Get to know the passionate team members who bring the Surf Ballroom and Museum to life every day.

Key Staff

  • Brian Luallen, Chief Executive Officer
  • Jenna Richtsmeier, General Manager
  • TBD, Museum Director
  • Nikki Johnson, Education and Programs
  • Katy Weipert, Private Events & Hospitality
  • TDB, Marketing
  • Jeff Krutsinger, Operations and Security
  • Jada Bishop, Museum Operations and Archives

Education and Museum Commitee

Meet the Education and Museum Committee, the passionate team dedicated to bringing our history to life.

Committee Members

  • Barry Cory
  • Jason Heitland
  • Molly Harris
  • Betsy Kirby
  • Matt Good
  • Libby Horn

Executive Committee

Introducing the Executive Committee, the passionate leaders responsible for shaping the future of the Surf.

Executive Board

  • Jeff Nicholas, Chair and President
  • Paul Stevenson, Treasurer
  • Chelsey Snyder, Secretary
  • Shane Cooney
  • Dale Snyder
  • Andrew Nicholas
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